Industry News | February 2, 2010

Spin & Win for Some Free Pollock from LJS

Long John Silver's announced the launch of its Spin & Win Fish Fry online sweepstakes to celebrate the introduction of the new Crispy Breaded Pollock. The online sweepstakes gives seafood fans everywhere the opportunity to win $20,000 and a free printable coupon to try the new Crispy Breaded Pollock at Long John Silver's. Fans can enter the Spin & Win Fish Fry online sweepstakes once a day every day through April 3; each daily entry offers an additional chance to win the grand prize and daily cash prizes.

Participants who register for the online sweepstakes instantly receive a free printable coupon for a piece of Crispy Breaded Pollock, the latest addition to Long John Silver's seafood menu. Customers can enjoy the mild flavor of Alaskan Pollock, gently rolled in a blend of seasoned bread crumbs.

In addition to entering the online sweepstakes, participants can play the Spin & Win Fish Fry game for a chance to earn points, which can be redeemed for coupons good for Long John Silver's menu items. The more points you earn the more coupons you receive.

"Whether you prefer crispy breaded or classic batter-dipped fish, the Spin & Win Fish Fry sweepstakes and game give customers the opportunity to win something special from Long John Silver's," says Barry Westrum, chief marketing officer for Long John Silver's. "We're thrilled to give Americans a free taste of the new Crispy Breaded Pollock, so they can decide if they're crispy or classic."

Free bite-sized samples of the Pollock will be available every day while supplies last at select Long John Silver's locations starting February 15.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.