Industry News | February 2, 2010
Spin & Win for Some Free Pollock from LJS
Participants who register for the online sweepstakes instantly receive a free printable coupon for a piece of Crispy Breaded Pollock, the latest addition to Long John Silver's seafood menu. Customers can enjoy the mild flavor of Alaskan Pollock, gently rolled in a blend of seasoned bread crumbs.
In addition to entering the online sweepstakes, participants can play the Spin & Win Fish Fry game for a chance to earn points, which can be redeemed for coupons good for Long John Silver's menu items. The more points you earn the more coupons you receive.
"Whether you prefer crispy breaded or classic batter-dipped fish, the Spin & Win Fish Fry sweepstakes and game give customers the opportunity to win something special from Long John Silver's," says Barry Westrum, chief marketing officer for Long John Silver's. "We're thrilled to give Americans a free taste of the new Crispy Breaded Pollock, so they can decide if they're crispy or classic."
Free bite-sized samples of the Pollock will be available every day while supplies last at select Long John Silver's locations starting February 15.
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