Industry News | July 29, 2013
Spinach Key Ingredient in Yogurtland Creation
Yogurtland’s zany summer of Looney Tunes-inspired flavors continues with the introduction of Kosmic Fruit Kaboom sorbet. This new flavor, inspired by Marvin the Martian, is out-of-this-world and better for you with pineapple, lime, banana, and a secret ingredient – spinach. Yogurtland collaborated with Warner Bros. Consumer Products for its Flavors with Character promotion.
“We are excited about this flavor which is the first commercially available soft serve sorbet to feature a vegetable, and we think our fans are going to love it, ” says Yogurtland flavorologist Scott Shoemaker. “The pineapple and lime combination offer a refreshing summer option, and the banana rounds out the subtle flavor. The spinach adds a wonderful energizing boost that makes this sorbet a treat that is both enjoyable and better for you.”
The secret ingredient, spinach, is a great source of antioxidants, minerals and vitamins, specifically, calcium, magnesium, manganese, and vitamins A, C, and K. Like all Yogurtland fruit flavors, this sorbet is fortified to provide a full day’s supply of vitamin C in an 8-ounce serving.
On July 8, Yogurtland introduced two new frozen yogurt flavors: a Bugs Bunny-inspired Carrot Cake frozen yogurt that blends real carrots, hand-selected spices, and cream cheese frosting for an authentic taste and the second flavor, a Daffy Duck-inspired Decadent Dark Chocolate Orange frozen yogurt that blends premium cocoa with a light natural orange finish. These flavors will continue to be available.
Since July 8, Yogurtland has been offering shredded carrots, the company’s first vegetable topping to accompany the Carrot Cake frozen yogurt. Now, Yogurtland introduces individual packs of Pop Rocks (59-cents) for an added explosion of fun and flavor to accompany the Kosmic Fruit Kaboom sorbet.
Through September 15, Yogurtland will introduce a total of six frozen yogurt and sorbet flavors and toppings – with the new flavors introduced every two weeks – inspired by the loveable Looney Tunes characters, their personalities, and favorite snacks and treats. Each character will have its own collectible spoon and cup, and Yogurtland is offering a new line of co-branded merchandise including notepads, pencils, key chains, and melamine bowls, while supplies last.
Enjoying the Looney Tunes-inspired flavors can also earn fans free yogurt. Using Yogurtland’s mobile app, fans can scan QR codes on the in-store flavor cards and earn 4-ounces of free yogurt after collecting four character codes, and 6-ounces after collecting all six codes.
Fans can use the Yogurtland app to find the nearest location and see the flavors that are being served at nearby locations. To find the app, search Yogurtland in your mobile app store.
Food & Beverage