Industry News | March 25, 2011

Spring Brings "Mongo Magic"

bd's Mongolian Grill is introducing its "Appeteaser Crowd Pleasers" promotion, which promotes its new appetizers line-up and will last through May 15, 2011.

Guests can start off their meals with the Appeteasers or enjoy them as their main course, along with soup and salad. bd’s Mongolian Grill is also introducing a pair of refreshing beverages for its fans to kick back and relax with while out with friends, family, and co-workers.

"Appeteaser Crowd Pleasers" provides bd’s Mongolian Grill a way to celebrate its recently introduced collection of appetizers with longtime loyal bd’s Mongolian Grill guests and newcomers.

As one of the brand’s special features during "Appeteaser Crowd Pleasers", participating bd’s Mongolian Grill locations are offering to add their soup and salad bar to any Appeteaser order for just $2.50.

“Our fans know bd’s Mongolian Grill for the great tasting dishes they create themselves and watch being prepared on our iconic oversized cooking surface. Now, they can discover new ways to enjoy bd’s, whether it’s at the start of their meal or for a lighter lunch,” says Denise Head, vice president of marketing at bd’s Mongolian Grill. “We’re giving our loyal fans a new way to enjoy bd’s Mongolian Grill.”

The bd’s Chicken Quesadilla headlines "Appeteaser Crowd Pleasers." This new menu item offers zesty fajita chicken placed inside two tortillas, complemented by cheese, pico de gallo, and jalapenos. It is garnished with lettuce and sour cream, and guests can add a side of guacamole. Plus, participating locations are rolling out a selection of fried Appeteasers such as Wham Bam Shrimp, several flavors of Buffalo Wings, and more.

As part of the promotion, participating bd’s Mongolian Grill locations are giving away free Appeteasers in the community and at the restaurants. Additionally, bd’s Mongolian Grill is sending a coupon for a $2 Appeteaser to members of its e-mail loyalty club, Club Mongo. The coupon, which guests can put towards the Appeteaser of their choice, is good during the promotion’s first week, and is only being sent to Club Mongo members that are enrolled with a participating restaurant.

Also part of the promotional period, bd’s Mongolian Grill has created a pair of drink combinations to go along with the new Appeteasers:

  • Mango Berry Blast: A luscious fusion of Finest Call’s Mango and Strawberry sensations mixed with pineapple juice and Bacardi’s new Dragonberry Rum, topped with the bubbly lemon and lime zest of Sprite
  • Mango Tango:  A medley of Bacardi Rum, orange juice, Finest Call’s Mango puree freshly shaken and topped with Sprite

Both of these drink combinations are available without the alcohol.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.