Industry News | April 6, 2010

With Spring Comes a New Twist at Dunkin' Donuts

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Dunkin' Donuts introduced new Bagel Twists, a new "twist" on the beloved bakery item that makes it easier than ever to enjoy a bagel, any time of the day.

The new Bagel Twists feature Dunkin' Donuts' bagels, twisted into a more portable, easy-to-eat shape. Bagel Twists are available in a variety of flavors including Cheddar Cheese, Cinnamon Raisin, Sour Cream and Onion, Pretzel Salt, Blueberry, and French Toast. Bagel Twists are a new addition to Dunkin' Donuts' spring menu. Flavors vary by market and are available at the suggested retail price of $1.39 at participating Dunkin' Donuts restaurants.

John Costello, chief global customer and marketing officer at Dunkin' Brands, says the new Bagel Twist is a highlight of Dunkin' Donuts' 60th Birthday celebration.

"As we commemorate 60 years, we honor our unique heritage, commitment to menu innovation, and our promise to keep Americans running any time of day,” he says. “The new Bagel Twist is an exciting example of what makes our brand special, as we have taken our famous traditional bagel and created a new and innovative way to enjoy it that fits perfectly with our guests' on-the-go lifestyles.”

For a complement to the new Bagel Twist, Dunkin' Donuts is also offering Mocha Iced Coffee, featuring the brand's freshly-brewed iced coffee with rich mocha flavoring. Dunkin' Donuts’ process for brewing iced coffee, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold.

Finally, Dunkin' Donuts' special offerings for spring include a lineup of colorful spring-themed donuts such as the new "Spring Showers" donut, featuring a yeast ring topped with chocolate icing and covered with rainbow nonpareils, and Spring Munchkins donut hole treats, featuring old fashioned cake Munchkins dipped in rainbow nonpareils.