Industry News | July 28, 2005

"Squawk Box" Poll Declares Domino's the Preferred Pizza

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Domino's Pizza, the recognized world leader in pizza delivery, is the preferred pizza of viewers and fans of CNBC's "Squawk Box," according to a live poll taken on the show's Web site.

"Squawk Box" hosted an impromptu poll on their site following news of the 3,000th store opening of one of Domino's competitors. In the poll, Web site visitors were asked which pizza they preferred and were given a choice between the three largest national brands, including Domino's Pizza. Capturing 2,649 votes out of 7,159 total votes cast (37 percent), Domino's was revealed as the clear winner.

Another recent indicator of pizza consumer's preference for Domino's was the chain's receipt of Brandweek magazine's 2005 Customer Loyalty Award. Domino's tied for first place, scoring 112 points out of an ideal score of 116 and receiving high marks for extras--namely pizza toppings, new product offerings and special deals.

"We are always interested in hearing feedback from our consumers about how we're doing," says David Brandon, chairman and CEO. "These results confirm that we've been making progress in improving all areas of our business, and most importantly the customer experience. It's gratifying to receive their recognition, and it motivates us to continue to improve."