Industry News | May 13, 2009

A Star for Breast Cancer Awareness

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Synq Solutions, a provider of merchandising and promotional support programs serving the quick service restaurant and retail industry, today announced its ongoing philanthropic initiatives to support CKE Restaurants, Inc. and its Carl's Jr. and Hardee's restaurant locations’ efforts in raising awareness and funds for the National Breast Cancer Foundation, Inc. (NBCF).

Raising money for the treatment and prevention of breast cancer is a major priority for Synq Solutions. For the past four years, the company has generously donated fulfillment kits and materials distribution for the CKE Restaurants “Pink Star” fundraising campaign for breast cancer awareness, as well as been a Gold Sponsor of the Carl's Jr. Franchise Golf Classic for Breast Cancer Awareness.

“CKE Restaurants and its Hardees’s and Carl's Jr. restaurants believe in supporting causes that are very near and dear to their hearts,” says Mike Snyder, CEO, Synq Solutions.

“As such, we draw a tremendous amount of inspiration and pride in helping them continue their ongoing support of NBCF every year. These efforts further enhance our decade-plus relationship with CKE Restaurants, and we look forward to many more years of supporting the fight against breast cancer.”

Since 2005, Star Franchise Association, an organization of Carl’s Jr. franchise restaurant owners, along with CKE Restaurants, has raised more than $2 million through the annual “Pink Star” campaign. All of the proceeds, including last year’s contribution of $900,000, have been donated directly to the NBCF. This year’s goal is to raise $1 million for the organization. All donations fund free mammograms and treatment programs at hospitals and clinics in various cities in 24 states across the U.S.

“Thanks to our partners like Synq Solutions who are extremely giving with their time and resources, we are able to make this annual campaign a resounding success,” says Daljit Hundal, vice president of Star Franchise Association.

“By working together to bring the ‘Pink Star’ program to life, along with the golf tournament, we are able to significantly increase the amount we donate each year, which is very inspiring and rewarding.”

During the month of May, guests at Carl’s Jr. and Hardee’s restaurants across the U.S. can donate $1 and receive a commemorative pink Happy Star cutout to personalize and place in the restaurant lobby. This year, Synq Solutions has generously donated more than 3,100 marketing kits which included 2 million pink Happy Stars, as well as provided the distribution of all campaign support materials to Carl's Jr. and Hardee's franchise- and company-operated restaurants participating in this campaign.

In conjunction with the “Pink Star” campaign, Synq Solutions is also a Gold Sponsor of Star Franchise Association’s 5th Annual Carl's Jr. Franchise Golf Classic for Breast Cancer Awareness held on May 4-5 at the Strawberry Farms Golf Club in Irvine, Calif. For more information on the golf tournament, visit www.starfran.com.

“We are very grateful for Synq Solution’s promotional contributions to the Pink Star Campaign,” says Janelle Hail, Founder & CEO of NBCF. “Synq Solutions cooperative partnership with Carl’s Jr. helped create unparalleled success and support for NBCF’s mission to save lives.”

For more than a decade, CKE Restaurants has relied on Synq Solutions as its partner for providing comprehensive marketing and merchandising solutions. From POP print and production management to training materials, Synq Solutions provides marketing, merchandising and fulfillment services for its Carl's Jr. and Hardee's franchise- and company-operated locations.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.