Industry News | May 4, 2010

Starbucks' Frappuccino Comes However You Want It

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Starbucks launched its new However-You-Want-It Frappuccino blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino beverage with a variety of fresh milks or soy, choose the intensity of their coffee, and pick any combination of syrups or toppings—the same way they customize their favorite Starbucks espresso beverage.

“Ordering a beverage just as you like it has always been an important part of the Starbucks experience,” says Annie Young-Scrivner, global chief marketing officer for the Starbucks Coffee Company. “The New However-You-Want-It Frappuccino blended beverage is no exception. Our Frappuccino blended beverages are now 100 percent customizable with the quality our customers expect from Starbucks."

Among the thousands of new combinations, Frappuccino blended beverage creations include: Extra Coffee Caramel Frappuccino Blended Beverage, a coffee-intense, decadent treat of caramel syrup combined with new Starbucks Frappuccino roast coffee and milk, blended with ice, and topped with whipped cream and a swirl of buttery caramel sauce; Mocha Light Frappuccino Blended Beverage, with only 100, 150, and 200 calories in a Tall, Grande, and Venti and including reduced-calorie Frappuccino, mocha sauce, new Starbucks Frappuccino roast coffee and skim milk; and Soy Strawberries & Crème Frappuccino Blended Beverage, a coffee-free, non-dairy version of a classic recipe, adapted to include all-natural strawberry sauce, crème base, and soy milk, and blended with ice and topped with whipped cream.

By choosing nonfat milk with sugar-free syrup, a Tall (12 fl. oz) blended beverage has only 100 calories, while doubling the Starbucks Frappuccino roast coffee and skipping the syrup will intensify the taste without increasing the sugar.
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