Industry News | September 4, 2008

Starbucks' Healthy Breakfast Goes Live

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Starbucks Coffee Company (Nasdaq:SBUX) is adding five new permanent breakfast options to the menu. Starbucks Perfect Oatmeal, Chewy Fruit & Nut Bar, Apple Bran Muffin, Berry Stella, and Power Protein Plate are now available in participating stores across the U.S. and Canada.

"Many Americans are too busy to make a healthy breakfast at home, but it's the most important meal of the day," says Katie Thomson, registered dietitian and senior nutritionist, Starbucks Coffee Company. "Our customers have told us they want delicious choices that offer real nutrition including whole grains, fruit, and lean protein to help fill them up and give them energy to make it to lunch."

The new breakfast assortment is the next step in the company's commitment to providing food and beverage selections that support a healthy lifestyle. All of the items are made with high-quality, wholesome ingredients such as: whole grains, real fruit, nuts and seeds, and healthy fats such as omega-3s.

Additionally, these products contain no artificial colors, flavors, sweeteners, or high fructose corn syrup.

The new menu items are:

Starbucks Perfect Oatmeal -- Each order can be customized with three different toppings; a portioned 50-calorie pack of brown sugar, 100-calorie pack of dried fruit, and 100-calorie pack of a nut medley, and contains 140 to 390 calories depending on topping selections, up to 7 grams of fiber and 1.5 servings of whole grains.

Power Protein Plate -- The Power Protein Plate is a combination of a cage-free hard-boiled egg, 100 percent whole wheat bagel, peanut butter, cheese, and fresh fruit. At 330 calories, it has 16 grams of protein and 5 grams of fiber.

Berry Stella -- This first of the six healthier additions was introduced nationally on July 15, 2008. The Berry Stella is a 100 percent whole grain breakfast pastry that delivers a blend of fiber, whole grains, real fruit, and more than 200 mg of Omega-3s at 280 calories.

Apple Bran Muffin -- Made with whole wheat flour, oats and wheat bran, and baked with real apples, tart cherries, and honey, this muffin has 7 grams of fiber, 7 grams of protein, Omega-3s, and 330 calories.

Chewy Fruit & Nut Bar -- Full of whole, nourishing ingredients including oats, dried fruit, nuts, seeds, and honey, the Chewy Fruit & Nut Bar contains heart-healthy Omega-3s and 250 calories, 4 grams of fiber, and 5 grams of protein.

Multigrain Roll with Spreads -- Made with seven seeds and grains, and sweetened with honey, the roll has 7 grams of protein and 6 grams of fiber, at 280 calories. The almond butter spread is pre-portioned to a 100-calorie pack, while the strawberry preserves contains 40 calories.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.