Industry News | June 29, 2004

Starbucks Rolls Out Light Frappuccino

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Starbucks Coffee Company will roll out its new Frappuccino Light blended coffee with a "North America sampling day" on June 30. The company says customers are invited to visit any U.S. or Canadian company-operated retail store to sample the new lighter blended coffee drinks.

Starbucks says the Frappuccino Light was created in response to customer requests for a lighter blended coffee option. Its research showed that 42 percent of Americans are reducing the fat in their diet, and 33 percent say products low in calories strongly influence purchasing decisions.

According to a Starbucks statement, Frappuccino Light has 30-40 percent fewer calories than the original Frappuccino blended coffee beverage. The line of originals ranges roughly from 300-400 calories per serving.