Industry News | November 18, 2009
Starbucks Spreading the 'Love,' Changing Things (RED)
“We’re proud to offer Starbucks customers the chance to turn their daily purchase (RED) and be a part of making a significant contribution to the Global Fund,” says Howard Schultz, Starbucks chairman, president, and CEO. “To date, less than a year after launching our partnership with (PRODUCT)RED, Starbucks has generated contributions equaling more than 6 million daily doses of antiretroviral medicine through the purchase of select (STARBUCKS)RED products to help those living with HIV in Africa.”
“Through this successful partnership, Starbucks is giving their customers the opportunity to do good every day through their (RED) purchase—it all adds up,” says Susan Smith Ellis, CEO of (RED). “(RED) partners and events have already contributed more than $138 million to the Global Fund and this money has supported AIDS programs in Africa that have reached more than 4 million people. We’ve seen firsthand how this investment helps expand the capabilities of national AIDS programs and how it can literally transform people’s lives through access to proper treatment and care.”
Also launching on November 17 is the www.Starbucksloveproject.com, a Web site where customers can explore the “All You Need Is Love” CD, view exclusive videos, and contribute a drawing to the “Love Gallery,” resulting in a five cent U.S. contribution from Starbucks to the Global Fund.
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