Industry News | August 25, 2005

Starbucks Teams up with VH1 for Sweepstakes

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Starbucks has partnered with VH1 to launch the VH1 Hip Hop Honors Sweepstakes, a new contest created to give one fan the total celebrity experience at next year's 2006 VH1 Hip Hop Honors. The contest kicks off on August 26, 2005, and will run for a month, concluding on September 26, the same date that this year's 2005 VH1 Hip Hop Honors airs. All entrants must fill out an official sweepstakes entry form at any Magic Johnson Starbucks location in order to be eligible.

The winner will receive a trip for two to New York, a pair of VIP all access passes to the 2006 VH1 Hip Hop Honors, limousine transportation to the event and luxury hotel accommodations. The winner will also be invited to be present on the red carpet as hip hop icons arrive prior tothe show, to attend the closed-door rehearsals, and to meet the performers, honorees, and hosts backstage throughout the night. Although the prize package will be awarded at next year's VH1 Hip Hop Honors, the winner will be given a special gift right away to coincide with this year's event. A special collection of CDs featuring all 2005 honorees will be immediately dispatched to the winner's home upon notification.

Entry forms are available at all 83 Magic Johnson Starbucks locations throughout the country. The sweepstakes was developed and is being coordinated through Urban Marketing Corporation of America, a minority-owned firm specializing in entertainment and sport product marketing.

"As the number one urban brand in America, it is nice to be recognized by VH1 as a source to connect their programming, their viewers, and my Starbucks customers across the country," says Magic Johnson. "I invite everyone into any one of my Starbucks to participate."