Industry News | August 19, 2014

Starbucks Test Mobile Trucks on College Campuses

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Classes don’t begin until later this week at Arizona State University, but there’s already a buzz on campus about a Starbucks mobile truck.

The new truck, a pilot mobile service coming to three college campuses this fall, offers a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks stores.

“People are surprised to see it, and then they’re excited,” says Ike Van Skike, district manager for Starbucks licensed stores. “ASU faculty and staff tell me this is great for them because it’s an area of the campus that doesn’t have a lot of food service.”

The Starbucks mobile truck can move to various locations on campus throughout the day, making it convenient for students and faculty to grab a snack or beverage. While hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall.

The mobile truck, which complements Starbucks cafes currently located across campus, is a licensed store operated through Aramark and is a natural extension of the long-standing partnership between the two companies.

“Between classes, homework, extracurricular activities, jobs, and socializing with friends, today’s students truly embody the on-the-go lifestyle,” says Cathy Schlosberg, vice president of marketing for Aramark Education. “We believe the Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet our student body wherever they are in their busy days.“

In addition to ASU, a truck will begin service on the James Madison University campus in Virginia on August 25 and Coastal Carolina University in South Carolina on September 18.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.