Industry News | October 16, 2010

Starbucks Wants You to "Give a Gift" via Facebook

Starbucks introduced a new feature to the Starbucks Card Facebook App that makes it possible to buy a friend a treat from Starbucks without ever leaving Facebook. Available in the U.S. and Canada, users of the app now have the ability to load $5 to $500 directly onto a friend’s registered Starbucks Card as a gift. The “Give a Gift” update to the Starbucks Card App takes the honor of being the 100th launched idea from the popular community site, My Starbucks Idea (mystarbucksidea.com).

Launched in 2008, My Starbucks Idea encourages customers to share ideas, vote on them, and discuss them with other site members and Starbucks Idea partners. The community is 250,000 members strong and to date, customers have submitted almost 98,000 ideas. Other recent ideas launched include: offering Starbucks Card benefits at licensed stores, bringing back Salted Caramel Hot Chocolate, developing reusable cup sleeves, and creating the Starbucks Card Mobile App for BlackBerry smartphones.

First suggested in March 2008, the “I’ll buy you a drink - remotely” idea gained momentum and was identified as a way to build on the Facebook Starbucks Card App, which launched in April 2010. This idea also had the eighth highest vote score out of nearly 98,000 ideas submitted by customers to My Starbucks Idea.

In addition to loading money onto a friend’s Starbucks Card through the app, Starbucks fans can use the app to access and manage their Starbucks account, so they can register cards, check card balance, reload cards, edit profile information, and check their My Starbucks Rewards status.

“My Starbucks Idea and Facebook allow us to connect directly with our customers to listen to their ideas and opinions and engage in conversation,” says Chris Bruzzo, Starbucks vice president for brand, content, and online. “It’s great to bring another customer-inspired idea to life that enhances the customer experience in our coffee houses and within our digital communities. The new ‘Give a Gift’ feature on the Starbucks Card App provides a quick, fun gifting solution for our customers who want to surprise a friend on any occasion.”

To find the Starbucks Card Facebook App, visit http://apps.facebook.com/starbuckscard/. To load money onto a friend’s card, you must have the app and the friend must also have the app connected to a registered Starbucks Card.