Industry News | July 3, 2012
Steak Escape Prepares to Open First Next-Gen Restaurant
Columbus-based Escape Enterprises, LLC, parent company of Steak Escape, is in the final construction stages of its newest quick-service concept. The franchise will be owned and operated by Jeff Jeffers.
“When I was approached by Steak Escape to help develop and open their new concept, I had to take a second look,” says Jeffers. “As a 15-year veteran franchisee with Buffalo Wild Wings, I have an appreciation for the rebranding process and experience with transitioning to a new, more marketable concept. It worked for BWW, and I am very optimistic for the changes that will be instituted with our new Steak Escape location, opening late July in New Albany.”
Steak Escape’s vice president of development, Jeff Fix, has been leading the charge in the evolution of the popular cheesesteak franchise.
“Our customers know Steak Escape for our amazing sandwiches and fresh-cut fries,” Fix says. “On that foundation, we designed our service model to provide faster service, lower prices, and an expanded menu featuring top quality, healthy choices.”
According to Fix, Steak Escape’s new format asks customers to interact with restaurant staff to create their meal. Patrons start by choosing grilled steak, chicken, or Italian sausage on a roll or in a bowl of grilled vegetables, salad, or baked potato. As they move through the line they can top their meal with a number of fresh vegetables, peppers and sauces.
“The customer benefits are notable,” Fix says. “We will cut our guests wait time in half, offer more choice over the creation of their meal, a better value (an entire meal and drink under $9), and more healthy options.”
Other planned 2012 openings for Steak Escape’s new concept include the Arena District, two in Mississippi, two in North Carolina, and at Bowling Green State University.
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