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As part of the festivities, The Steak n Shake Company will donate $50,000 to the new business school building at IUPUI (Indiana University- Purdue University Indianapolis). Other plans to celebrate the restaurant opening include events with the WFBQ, WRZX, and WNDE radio stations; a blood drive offering free milkshake coupons to donors at Central Indiana locations; and contests to win gift certificates and concert tickets.
The Fishers restaurant was also chosen as the set for the newest Steak n Shake television commercials produced in early June. The new commercials will begin to air in September.