Industry News | January 3, 2012
Steak ‘n Shake Announces Price Freeze Through 2012
Steak 'n Shake, the restaurant industry's longest established brand in the premium burger and milkshake segment, announced it will not raise its menu prices in 2012.
To celebrate its devotion to providing honest and high value to its loyal consumers, anyone who purchases a sandwich with fries may order a free legendary Orange Freeze, beginning today through Jan. 5.
"Steak 'n Shake has an extremely strong value proposition that resonates with consumers,” says Chairman and CEO Sardar Biglari. “During 2012, we have no intention of raising menu prices, especially because we are attempting to insulate our customers from inflation while continuing to provide the finest in burgers and shakes."
To offset energy and other commodity costs, many restaurant chains have opted to raise menu prices. Steak 'n Shake, on the contrary, will thank its loyal customers by refusing to pass along higher prices.
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