Industry News | January 9, 2012
Steak 'n Shake Debuts on Broadway
Steak 'n Shake is introducing its first Steak 'n Shake Signature restaurant on January 12, in New York City, immediately next to the Ed Sullivan Theater in Times Square.
The new, contemporary Signature restaurant will be smaller in footprint than existing Steak 'n Shake formats, and will feature a counter-service-only model with a simple menu, primarily serving popular core items such as Steakburgers and milk shakes.
In addition, the opening of the New York City location will debut "The Signature Steakburger" – a 6 ounce 100 percent USDA certified Organic Steakburger. The Signature Steakburger is made of only the top grade of the finest cuts of meat including ribeye and New York strip, devoid of preservatives, hormones, and antibiotics.
The restaurant also will feature thin 'n crispy fries that are fresh, hand-cut daily in the restaurant, and created from the finest russet potatoes. The innovative concept will also feature beer and fine wine.
"Steak 'n Shake Signature prepares 21st Century fare delivering only the finest in quality burgers, fries, and shakes," says Sardar Biglari, Chairman and CEO of Steak 'n Shake.
"The ambiance is unmatched. The architecture was designed for Signature to appear sleek, modern, exotic, inviting, and suitable for everyone's enjoyment. There are a lot of consumers who grew up with Steak 'n Shake but now reside in New York City. "
Biglari continues, "We are reconnecting with them as well as introducing the brand to all burger aficionados who seek authenticity and distinction in quality and taste. Restaurant-goers today are discerning — they want to know about the source and preparation of the food. We always strive to give our patrons the best in quality — and at the lowest possible prices. The Signature concept is unmatched because every item we are going to serve New Yorkers will be the finest: from our 100% organic Signature Steakburger to fresh-cut fries, and hand-dipped milkshakes — we simply do not compromise on quality."
Steak 'n Shake will continue to source, slice, grind, and create the freshest, choicest, and most creditable ingredients available for all its menu options. The new Signature Steakburger and fresh, hand-cut fries match the brand's ongoing commitment to quality.
Steak 'n Shake Signature does not compromise on ingredients such as 100 percent dairy cheese, fresh epicurean guacamole whipped up daily, and vine-ripened tomatoes.
Steak 'n Shake's menu prices are the same across the country, from the Original Double Cheese Steakburger 'n fries for $3.99 to the hand-dipped, real-milk classic flavor milkshakes for $2.99.
Steak 'n Shake is a classic American brand featuring premium burgers and shakes. In 1934, Steak 'n Shake's founder, Gus Belt, pioneered the concept of a "better burger" by hand-crafting and presenting premium Steakburgers.
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