Steak n Shake Goes into Retail

Global Icons, a licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks, announced today its exclusive licensing partnership with The Steak n Shake Company.

Global Icons will strategically manage and develop the Steak n Shake licensing program and extend the brand reach, transforming the restaurant’s menu favorites into easy-to-make meal planning solutions. The Steak n Shake-branded merchandise line will leverage and expand the brand through licensing.

“The Steak n Shake Company is an American classic that has endured the test of time with its dedication to delectable all-American food and quality service,” says Mike Gard, COO of Global Icons. “Global Icons is looking forward to providing loyal customers and new consumers the opportunity to indulge in the irresistibly delicious tastes of Steak n Shake fare at home when they can’t make it to the restaurant.”