Industry News | July 28, 2014

Steak ’n Shake’s First California Restaurant Opens Today

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Steak ’n Shake, known for its Original Steakburger and hand-dipped milk shakes, will celebrate the grand opening of its first California restaurant in the city of Victorville at 12160 Mariposa Road on July 28 at 10 a.m.

Events are being hosted by Mark Bastorous, store owner; Jim Cox, mayor of Victorville; and many members of the City Council and other city officials.

“We are thrilled to open our first California location with many more to come,” says Jim Flaniken, senior vice president of marketing for the company. “Steak ’n Shake is an extraordinary concept, and we are delighted to open a location in Victorville. It is also very exciting that this location will showcase our newest freestanding restaurant design. In addition to its classic, timeless, and transcendent design qualities, the restaurant also provides the theater inside to showcase the preparation of our famed cooked-to-order Steakburgers and indulgent hand-dipped milkshakes made the old-fashioned way. This open kitchen layout reinforces the brand’s motto, ‘In Sight It Must Be Right.’” 

Steak ’n Shake was founded in 1934 in Normal, Illinois, by restaurateur Gus Belt. In addition to rolling out a new design, Steak ’n Shake continues its 80-year-old tradition of serving a variety of Steakburgers and milk shakes, including the newest offerings: the Garlic Double Steakburger and the Birthday Cake Milk Shake.

Steak ’n Shake guests can also enjoy a number of daily deals, including the Half Price Happy Hour on all milk shakes and drinks, served weekdays from 2 to 4 p.m.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.