Industry News | November 22, 2011
Steak, Steak, and Steak: Taco Bell Answers the Call
The Triple Steak Stack is a new product from Taco Bell that features triple the amount of a new flavorful and high quality steak. The tender, juicy steak is smothered in a real, three-cheese blend and served in a warm, toasted nine-inch Mexican-inspired bolillo flatbread – another first.
The true hero of the sandwich: Taco Bell’s new tender, 100-percent USDA-select marinated grilled steak with a blend of seasonings that gives consumers the full taste of quality steak.
Taco Bell heard the call from steak lovers everywhere and kept listening to now introduce its new Triple Steak Stack with triple the juicy, triple the tender, and triple the steak.
Originally created as a Mexican-inspired Philly cheesesteak with veggies and additional flavors, extensive consumer testing feedback resulted with the Triple Steak Stack and its flavorful trio of ingredients. Consumers asked for a product that was delicious and satisfying, and requested more of the tender juicy steak and cheese, and less of the extra ingredients. We listened and the Triple Steak Stack delivers consumers exactly that.
"The Triple Steak Stack has been perfected based on feedback from our steak lovers that what they really want is simple: delicious steak, and a lot of it,” says Elizabeth Matthews, senior director of food and beverage innovation, Taco Bell Corp.
As with all Taco Bell menu items, the Triple Steak Stack allows fans to further customize the sandwich with their own favorite spices, sauces, and flavors.
The sandwich and new tender juicy steak is available at participating Taco Bell restaurants for a limited time for $4.99 and is offered in a combo with a large fountain drink for $5.99.
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