Industry News | May 29, 2013

Stouffer's Takes to the Road with Food Trucks

Nestle Prepared Foods Company announced today that Stouffer's will "hit the road" this fall with a fleet of branded food trucks to serve up their iconic and delicious Stouffer's macaroni & cheese with fresh toppings in major cities across America that will support local charities.

 

The fleet of Stouffer's food trucks serve as a nationwide roll-out following the successful premiere of the Stouffer's Mac 'N' Cheese Truck in New York City earlier this year, which benefited the Mayor's Fund to Advance New York City in support of Hurricane Sandy relief efforts. The Stouffer's Mac 'N' Cheese Truck served macaroni & cheese with a twist from eight famed, local chefs with varieties including Chili Mac, BBQ Mac, Mex Mac, Veggie Mac, and 'Shroom Mac to New Yorkers from January 28 to February 14 with all proceeds benefiting the recovery effort following Hurricane Sandy.

 

"With our Stouffer's Mac 'N' Cheese Truck in New York City, we were able to take one of our signature recipes out of the supermarket aisle and into communities where it was met with excitement and delight. We took our iconic Mac 'N' Cheese, which uses 100 percent real cheddar cheese and freshly made pasta, and added a twist of fresh toppings for an extra surprise and layer of flavor," says Tom Moe, director of marketing for Stouffer's. "Now we're going to bring that same experience and excitement to Americans across the country by delivering our simply good food, made with care and the best ingredients, through our new fleet of Stouffer's food trucks."

 

The expanded fleet of Stouffer's food trucks will kickoff where it all started, in New York City, this coming fall. For news, updates, and additional information on the food trucks as it is announced, including the truck schedules, locations, recipes, and dates, visit www.facebook.com/stouffers and join the conversation on Twitter at www.twitter.com/stouffers.