Industry News | January 25, 2012
StruckAxiom Wins Jack in the Box Digital Account
Jack in the Box has named StruckAxiom (http://www.struckaxiom.com) as their Digital Agency of Record. StruckAxiom won the business after several rounds and reviews from a long list of competitors.
Executives at Jack in the Box narrowed it down to two finalists, both of which were given a creative assignment. In the end, StruckAxiom presented ideas that impressed both Jack in the Box and their traditional agency, Secret Weapon.
“We were extremely excited to show Jack in the Box what we could do in the digital space for their brand,” says Dan Conner, CEO of StruckAxiom.
“This is a huge accomplishment and honor. We are looking forward to some impressive work and a lasting relationship.”
StruckAxiom will primarily work with Jack in the Box out of their Portland, Oregon office, which will lead creative efforts, and their Los Angeles office, which will provide account management and strategic support.
StruckAxiom is a digital-forward, creative agency with offices in Los Angeles, New York, Portland, and Salt Lake City. The world-class brands and campaigns the agency creates are known internationally for their high-design, pioneering technology and break-through creativity. Clients include Fox Pictures, Nickelodeon, DreamWorks, TCBY, Mrs. Fields, and The Utah Office of Tourism.
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