Industry News | September 3, 2002

Subway and Cartoon Network Partner

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

From Sept. 30 through Nov. 17th, Kids’ Paks at Subway Restaurants will feature five new toys modeled on Cartoon Network’s Time Squad series, which features three unlikely heroes—Otto Osworth, a young and brainy orphan; a cranky robot Larry 3000; and the overzealous time cop Buck Tuddrussel—who travel back in time to make sure history happens the way it's supposed to.

"We are delighted to be working again with Cartoon Network, linking this very fun Time Squad series with our Kids' Pak toys," says Tricia Kingston, manager of strategic planning for the Subway Franchisee Advertising Fund Trust (SFAFT). "We've developed some remarkable toys that are sure to be a hit with kids and parents."

The Kids' Pak meal consists of a deli-style sandwich, small drink and a cookie. The promotion will be supported with nationally produced point-of-purchase materials. Ryan Partnership, Westport, Conn., is the agency in charge of POP material, with b.Little, New York, NY, doing production.