Industry News | September 15, 2000

Subway Announces Blues Clues Kids' Pak

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Subway restaurants teams up with Nickelodeon and Paramount Home Entertainment for a Kids' Pak promotion tied to "Blue's Big Musical Movie," available only on videocassette and DVD October 3rd. The video stars the gang from the popular Nickelodeon pre-school program, Blue's Clues, in their first full-length movie, and introduces children to a new character, Periwinkle, who's a mischievious talking cat from the city.

When customers order a Subway Kids' Pak October 2 through November 19, they will receive one of four toys tied to the video. Subway will support the promotion with a national US and Candadian television campaign for its first three weeks.

All of the toys in the promotion are based on the video's musical theme and include:

Dancing Blue—A wind-up toy.

G-Clef's Harmonica—A working harmonica that lets kids sing along with the songs in the movie.

Side Table Drawer with Checklist—Inside Side Table Drawer is Steve's checklist of steps to follow to put together a musical show.

Periwinkle's Magic Cape—Pull the magic star out from under Periwinkle's cape and it will disappear behind the magic cape.