Industry News | June 23, 2014

Subway Canada Launches Lobster Sandwich

Now for a limited time at participating Subway Restaurants in Canada, customers can enjoy all the meat without the mess and all the flavor without the fuss with the national launch of the Subway Lobster Sandwich.

"For years, lobster has been a popular summer offering within Subway Restaurants in Atlantic Canada," says Kathleen Bell, Director of National Marketing, Subway Restaurants of Canada. "We wanted to bring the ease and convenience of enjoying premium Atlantic Canadian lobster to all Canadians and are thrilled that Subway Restaurants will offer this fully customizable lobster sandwich."

Subway Canada's lobster sandwich features chunks of lobster meat from Atlantic Canada, lightly mixed with mayonnaise. The sandwich is fully customizable with all Subway toppings. For a truly Maritime experience, Subway suggests pairing the lobster with lettuce on toasted Italian bread.

In addition, Subway is asking Canadians to share their best lobster face as they pose with their lobster sandwich for a chance to win the ultimate outdoor lobster party. One Canadian will win the Subway #LobsterSelfieContest grand prize of a platter of Subway Lobster Sandwiches, a $100 Subway cash card, and an outdoor party pack. Secondary prizing includes 10 $25 Subway cash cards. The contest opens on Twitter June 23 and runs until July 23. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.