Subway Catering Service to Launch in D.C.

UDS Group Inc. announced that their pilot agreement with Subway has been extended into 2010, and that Washington, D.C. has been selected to be the first major market to introduce Subway Catering & Delivery (SCD) using the UDS delivery management solution. The SDC launch is scheduled for October in D.C., which hosts 450 Subway restaurants.

Until now UDS has been engaged by Subway franchisees on an individual basis in various markets. The Washington, D.C. launch signifies the first concentrated effort by an entire major market franchise group to implement the UDS One Number Solution. Using a designated phone number and Subway Catering & Delivery Platform, all participating franchisees are networked to serve orders on a collective basis, unlike typical quick-serve restaurants that employ individual store number ordering.

“We want consumers to think of Subway first for catering and delivery,” says Ryan Coblin, CEO and chairman of UDS Group Inc. “One of the most recognized of all brands, Subway will now be delivering regular menu items and catering options direct to the door of businesses, residences, and other venues. In short, Subway is now going to be just a call, or click, away.”

“SDC is very pleased to partner with UDS and excited about the opportunities this program brings for our franchise owners to target the corporate and residential catering markets,” says David Dickerson, vice president of operations for Subway Development Corporation of Washington.