Industry News | August 31, 2012
Subway Celebrates Birthday With September Sub-Prizes
Today, Subway Restaurants, the world's largest restaurant chain, announced that it will celebrate its birthday by hosting a month-long Sub-prize Party throughout September, offering daily giveaways.
Grand prizes include four 2013 Jeep Compass vehicles, 400 Kinect for Xbox 360 prize packs, 72 Florida beach getaways from Visit St. Petersburg/Clearwater, and Ultimate RadioShack Prize Packs including a laptop, tablet, e-reader, camera, computer speakers, wireless keyboard, printer, and headphones.
In addition, Subway Restaurants will be expanding its everyday value menu with many $5 Footlong Faves.
“I opened our first restaurant in Bridgeport, Connecticut, 47 years ago to pay for college,” said Subway President and Cofounder Fred DeLuca. "Today, Subway is a global brand with over 37,000 locations in 100 countries, and we couldn't have done it without the help and loyalty of the millions of customers who come through our doors every day. For that, we are eager to celebrate and thank them for their continued support."
To participate, consumers can pick up specially marked 30-ounce promotional cups or Doritos Blazin' Buffalo & Ranch chips with codes that can be redeemed to win grand Sub-prizes every day.
"We are celebrating our birthday all September long by treating fans to $5 Footlong Faves and new grand prizes every day," says Tony Pace, senior vice president, chief marketing officer of the Subway brand. "Everyone's invited to our Sub-prize party."
The celebration kicked off in Los Angeles on August 28 when SUBWAY Famous Fans Blake Griffin and Nastia Liukin donned party hats and cheered on while local participants spun the prize wheel at a local Sub-prize party.
Subway Restaurants and Jeep also hosted a raffle for a 2013 Jeep Compass at the bash. Nastia Liukin picked three names, and each semifinalist chose a key, with one lucky L.A. resident's key turning the ignition and winning the vehicle.
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