Industry News | May 5, 2000
Subway Celebrates National Nutrition Month
This March, Subway will observe National Nutrition Month.
Subway "healthy alternative to fast-food" menu has proven to be a hit both nationally and internationally kicking off successful low-fat marketing campaigns in both Australia and Latin America as well as China.
National Nutrition Month began in 1973, initially as a weeklong event. Since then, Subways Restaurants has joined America's commitment to healthy eating, by committing itself to serving healthy, veggie-filled sandwiches. The Subway menu is the only fast-food menu to receive the right to use the 5-A-Day Logo for the Better Health Program,
Subway has also made substantial efforts to educate the public about nutrition by providing nutritional information on its paper goods and promotional items. In addition, Subway Restaurants has devoted a portion of its web site to nutritional information and links to other nutritional web sites, such as the American Dietetic Association and The Vegetarian Resource Group.
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