Industry News | August 8, 2013
Subway Celebrates Successful Partnership with Disney
SUBWAY restaurants recognized The Walt Disney Studios for outstanding brand collaboration at the recent SUBWAY Convention in Nashville, Tennessee.
Closely shared values of family have fueled the SUBWAY-Disney relationship throughout the years and through various film properties.
“From the Subway family, we would like to officially thank and recognize the Disney team for outstanding collaboration on recent campaigns,” says Michelle Cordial, director of marketing development for SUBWAY restaurants. “We look forward to continue bringing the magic of Disney to Subway restaurants and families all around the world.”
In 2012, SUBWAY restaurants and Disney collaborated on films including Disney-Pixar’s “Brave,” Disney’s “Frankenweenie,” and Walt Disney Animation Studios’ “Wreck-It Ralph,” recently winning the award for “Best Promotional Campaign” around these movies at the 2013 Cynopsis Kids Imagination Awards. In 2013, the brands teamed up for Disney-Pixar’s “Monster’s University” and Marvel’s Iron Man 3.
Disney established nutrition guidelines in 2006, which associate its brands and characters with more nutritionally balanced food. In addition to meeting these guidelines, all SUBWAY Fresh Fit for Kids meals have the American Heart Association’s Heart Check Meal certification, meeting all nutritional criteria set by the AHA.
The Center for Science in the Public Interest (CSPI) recently recognized SUBWAY restaurants as the only chain to meet their standards for children’s meals.
Each SUBWAY Fresh Fit for Kids meal includes a low-fat sandwich paired with apple slices and low-fat milk or bottled water, and is an option that kids enjoy and parents can feel good about.
Don Gross and Laura Rabney, vice president and executive director of global promotions for Walt Disney Studios Motion Picture Marketing accepted the award at the SUBWAY Convention last month.
“It’s important that we deliver and collaborate with brands who share the same values- Subway Restaurants is one of those brands,” says Don Gross, vice president, promotions, Walt Disney Studios Motion Picture Marketing. “I’m thrilled we have the opportunity to share our films with Subway consumers everywhere.”
The brands will collaborate on upcoming Disney films including “Frozen”, which hits theaters in November.
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