Industry News | February 4, 2010
Subway Doling Out the 'Footlong Nation Appreciation'
To find out what footlong is customers’ favorite, Subway restaurants are calling upon consumers nationwide to vote for their favorite footlong on www.SubwayFreshBuzz.com. Fans can log their votes and track how their footlong of choice is placing in real time. The city or town with the most votes cast by March 22 will be deemed “Capital of Footlong Nation” and receive a donation of 500 footlongs to a local food bank.
To further show appreciation for making Subway footlongs successful, fans will also have an opportunity to win free footlongs for a year along with many other prizes. With a new winner selected every day through April 15, consumers can vie for a chance to win online.
“Subway’s $5 footlongs have redefined the fast-food industry and now, along with a chance to win free footlongs for a year, our fans have the opportunity to tell us which footlong is their favorite,” says Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). “The ‘Footlong Nation Appreciation’ campaign allows our fans to have their voices heard, while also trying to benefit their local food banks.”
To further enhance consumer engagement and awareness, some famous fans of Subway restaurants will be spreading the word of “Footlong Nation Appreciation” by campaigning for their own favorite footlongs on-site in Miami and Daytona, Florida, and encouraging consumers to get online and vote.
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