Industry News | August 12, 2011

Subway Donates $10,000 to Weather Victims in Alabama

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SUBWAY Restaurants presented the West Alabama Food Bank with a $10,000 donation to feed disaster victims in and around Tuscaloosa, Alabama. The announcement comes after violent storms tore through the region this spring, killing dozens of people and leaving hundreds displaced and hungry amongst massive damage.

In an effort to bolster lagging support for the underserved communities in the greater Tuscaloosa area, consumers are encouraged to text the word food to 27722 to give $10 to the West Alabama Food Bank. The SUBWAY brand matched all donations made through the end of July. This charitable endeavor, aptly named "Pullin for a Cause," coincided with the introduction of the sandwich chain's BBQ Pulled Pork offering, available nationally for a limited time until August 14, 2011.

“We’ve teamed up with the West Alabama Food Bank to remind folks that even though it’s no longer front page news, communities affected by the violent spring weather still need our support on the long road to recovery,” says Tony Pace, chief marketing officer of the SUBWAY Franchisee Advertising Fund. “We invite everyone to join us in supporting them.”

Based in Northport, Alabama, the West Alabama Food Bank distributes more than two million pounds of food annually and has helped feed Alabamians in need since its inception in 1987. Recent disaster demands have strained its budget and donations are needed.

"The people of Alabama who have suffered as a result of these natural disasters are thankful for corporate citizens like the SUBWAY chain," says Henry Lipsey, executive director of the WAFB. "It also pleases us to know that the SUBWAY brand shares our passion for delicious BBQ."

Piled high with tender, succulent slow-cooked pork, SUBWAY BBQ Pulled Pork is covered in an irresistibly bold barbecue sauce. Smokey, savory, and sweet, piled high with fresh veggies and served on freshly baked bread, it will be available nationally through August 14, 2011.