Industry News | October 7, 2010
Subway Eggs on Consumers to Buy Breakfast
Beginning Monday, Oct. 4, through World Egg Day on Friday, Oct. 8, America's egg farmers will donate an egg for every egg breakfast sandwich purchased from 7 to 11 a.m. at any of the 480 Subway restaurants in the greater D.C. area.
The weeklong campaign is part of the Good Egg Project, an initiative by America's egg farmers to give back to their communities and encourage people to take up the fight against hunger.
"America's egg farmers are committed to giving back to the community, and have donated more than 28 million eggs to food banks and charities across the nation since 2009," says Joanne Ivy, president and CEO of the American Egg Board.
The donation will be made to the Capital Area Food Bank, the largest nonprofit hunger and nutrition education resource in the Washington, D.C., metropolitan area. According to a recent study, more than 478,000 people are facing hunger in the capital region and nearly half are children, so food banks need donations now more than ever.
"We are in the midst of very challenging times and the need for the food bank and our partner agencies is unprecedented," says Lynn Brantley, president and CEO of Capital Area Food Bank. "Through the generosity of America's egg farmers and Subway, we will be able to provide quality, nutritious food to the families, children, seniors, and individuals struggling to get enough food to eat in our community."
In addition to the donation, a breakfast will be served to those in need at the Capital Area Food Bank on World Egg Day. Sponsored by Subway and America's egg farmers, the event features:
Celebrity chef Jeffrey Saad, host of the new Cooking Channel series "United Tastes of America," will demonstrate quick and easy recipe ideas.
Subman, who will mingle with attendees and sit in the famous Egg Chair.
Members of Glenwood Farms and Dutt & Wagner in Virginia and Sauders's Eggs and ISE America in Maryland will deliver the eggs to the food bank along with the Virginia Commissioner of Agriculture and Consumer Services, Matt Lohr.
"The Subway franchises in D.C., Northern Virginia, and Maryland are proud to join forces with America's egg farmers and their commitment to feeding the hungry," says John "Sol" Solomita, D.C. Subway board chair.
For more information on the Good Egg Project, visit www.GoodEggProject.org.
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