Industry News | June 8, 2012
Subway is First QSR to Meet AHA Heart-Check Meal Criteria
Eating healthier just got easier at SUBWAY restaurants. Today, the world's largest restaurant chain, announces that it is the first and only quick-service restaurant to apply and meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria.
This prestigious meal certification from the American Heart Association, the nation’s most recognized and trusted authority on heart health, which comes after a nearly 12-year relationship, is a reflection of SUBWAY restaurants’ relentless drive to enhance its products and be the health trailblazer in the quick serve restaurant category by offering fans nutritious options that do not sacrifice taste or variety.
SUBWAY restaurants’ fans will have a variety of meal offerings that meet the American Heart Association’s Heart-Check Meal Certification Program requirements on nutritional criteria for heart-health, while also promoting taste and flavor.
The iconic Heart-Check logo will be present on SUBWAY restaurant menus nationwide. Fans will find the Heart-Check on all SUBWAY FRESH FIT meals featuring a variety of 6” inch subs served with apple slices and water and SUBWAY FRESH FIT FOR KIDS meals served with apple slices and 12 ounce low-fat milk, along with a selection of salads served with apple slices, water and sweet onion dressing.
These meals meet the Heart-Check’s nutritional criteria for levels of sodium, calories, cholesterol, saturated fat and trans-fats. All of the Heart-Check items must be prepared using the recipes approved and certified to meet American Heart Association nutritional standards.
“Being the first restaurant to meet the stringent nutritional standards required for the American Heart Association’s Heart-Check Certification program is another health milestone for SUBWAY Restaurants,” says Tony Pace, senior vice president, global chief marketing officer of the SUBWAY Brand. “The Heart-Check reinforces our leadership as a healthy food option for the many Americans who want a simple way to enjoy eating better.”
The American Heart Association and the SUBWAY restaurant brand share the common goal to help consumers practice healthier eating. SUBWAY restaurants will continue to provide better-for-you options as part of the menu offerings and be a category leader as a healthier fast food alternative that meets consumers’ nutritional needs and expectations for taste, convenience and value.
The quick-service chain is also a national supporter of the American Heart Association’s My Heart My Life healthy living initiative, specifically sponsoring Jump Rope for Heart, Hoops for Heart, and Heart Walks.
“From providing better-for-you options, such as the Fresh Fit Meals, to our continued efforts to identify areas to improve our products, like reducing sodium across the board and fortifying our bread with calcium and vitamin D, our commitment to providing great tasting foods, which can be incorporated into a healthier lifestyle, is steadfast,” says Lanette Kovachi, corporate dietitian for the SUBWAY restaurant brand.
“We know we stand apart from others in the QSR industry for our leadership in these areas and we look to keep this momentum going as we move forward and push the nutritional profiles of our food further.”
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