Industry News | November 4, 2013

Subway Heats Up with Sriracha

Subway announced the launch of the Fiery Footlong Collection, featuring Creamy Sriracha Sauce, blending spicy chili peppers to heat up customers’ sandwiches as cold weather season begins.

The Fiery Footlong Collection includes the Sriracha Chicken Melt and Sriracha Steak Melt, joining fan favorites Buffalo Chicken and Turkey Jalapeño Melt. The Sriracha Melts feature grilled chicken strips or steak, topped with Creamy Sriracha Sauce, Pepper Jack cheese, and a choice of vegetables. Creamy Sriracha Sauce can be added to any sub, including breakfast sandwiches, for an additional kick. As part of this product introduction, Subway will be the exclusive restaurant destination for the film The Hunger Games: Catching Fire, the highly anticipated second installment of the The Hunger Games film franchise from Lionsgate, opening in theaters in the U.S. on November 22.

“This intense blend of chili peppers is a fiery jolt of heat that will wake up your taste buds,” says Chris Martone, executive chef for the Subway brand. “We developed a product that’s not shy on flavor and will add a whole new dimension to any of our fans’ favorite subs, including breakfast sandwiches!”