Industry News | August 2, 2013
Subway Lands Pelé as New Spokesperson
SUBWAY Restaurants introduced international soccer icon Pelé as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan Howard, and Justin Tuck, who eat at and work with, SUBWAY Restaurants.
As the newest Famous Fan, Pelé will appear in various advertising and in-restaurant promotional campaigns throughout a multi-year relationship with the brand in the U.S. and around the globe.
With more than 39,700 SUBWAY locations in over 102 countries, SUBWAY Restaurants is one of the largest restaurant chains in the world, boasting more than 1,000 locations in Pelé’s native Brazil. A long-time fan of the SUBWAY Restaurants, Pelé’s favorite sandwich is Tuna on Italian bread with lettuce and salt and pepper.
“Fútbol is the global sport and Pelé is the pre-eminent player of all time,” says Tony Pace, SUBWAY Global chief marketing officer. “It’s great to have him as part of the SUBWAY brand around the world.”
“Throughout my entire career, I always made sure to take care of my body with proper nutrition, training, and rest,” Pelé says. “With SUBWAY Restaurants’ approach to fresh, better-for-you options, I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives.”
Edson Arantes do Nascimento, better known as Pelé, is regarded as a national hero in his native Brazil and as a soccer legend around the world. He is thought of by many experts, critics, former and current players alike as the best player of all time, having made famous one of today’s most exciting soccer moves – the bicycle kick. He is the only player to this day to have won three World Cups, and he has held numerous titles including Football Player of the Century and Athlete of the Century. He is considered to be the all-time most successful goal scorer in the world with 1,283 goals throughout his illustrious career.
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