Industry News | December 9, 2009
Subway Leads the Charge as Sandwich Segment Grows
According to the report—the 2009 Top 100 Limited-Service Sandwich Chains Restaurant Report—the Top 100 limited-service sandwich chains had a collective sales increase of 8.6 percent (to $20.3 billion), while the entire sandwich segment of the limited-service industry grew by 6.9 percent (to $22.6 billion).
Also, while total restaurant industry units declined by 0.6 percent in 2008 and the total limited-service industry unit count increased by 0.6 percent, the sandwich segment of limited service increased in units by 1.4 percent. The Top 100 increased to more than 39,000 units, a 1.8 percent climb over 2007.
“The limited-service sandwich chains that continue to perform well have conveyed a strong value equation to their customers—from craveable flavor profiles to reasonable pricing to convenience of ordering,” said Darren Tristano, executive vice president of Technomic, in a statement.
Unsurprisingly, Subway led the charge as 2008’s top sandwich chain, helping drive the segment’s growth. The sub chain’s sales increased 17.1 percent to $9.6 billion, and an additional 686 Subway units were opened over the course of the year.
The study reported that menu trends for the Top 100 sandwich chains included “use of flatbreads and premium ingredients, bolder flavor profiles, new hot panini-style sandwiches, healthier offerings, and the use of natural, organic, local, and sustainable sandwich components.”
“Given the challenging economic environment, leaders should understand the shifting expectations of their customers and be prepared to make the necessary changes to remain relevant, while keeping a watchful eye on margin erosion concerns,” Tristano said in the statement.
By Sam Oches
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems