The Subway restaurant chain introduced a new program for military veterans designed to reduce their costs associated with the purchase of a Subway franchise.

The franchise fee of $15,000 is waived for any honorably discharged veteran who wishes to open a Subway restaurant on a government or military installation. In addition, the franchise fee will be reduced by 50 percent for any veteran opening a Subway restaurant at any nonmilitary or nongovernment location.

“This is our way to honor the brave men and women who have served our country over the years by providing a viable option for their post-military careers,” says Don Fertman, chief development officer for Subway. “Veterans have put themselves in harm’s way while defending our nation. We cannot thank them enough. This small gesture will make it easier for veterans to adjust to civilian life or help them follow their dream of owning and operating their own business.”

Subway franchisee John Pryor, a Vietnam veteran who served five years in the U.S. Air Force, says the new policy targets a group of individuals who have proven that they have the dedication to get the job done and leadership skills necessary to open, operate and succeed in their own small business. John, who also holds a communications degree from the University of Central Florida, says his military background has helped him in all aspects of his business.

“If you are known by the company you keep, then this company is already blessed to have some of the greatest franchisees in the world operating Subway restaurants,” saysJohn, who owns eight Subway stores located throughout Central Florida. “Now, as a token of appreciation for their commitment and service, Subway will recognize veterans for all they have done by making this special business opportunity available to them. I know the company will benefit from bringing even more veterans into the business and I applaud Subway for making this move for such a deserving group.”