Industry News | July 8, 2009

Subway Offering National Geographic Promotion to Kids

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National Geographic Kids magazine announced a collaboration with Subway restaurants that creates the Subway Kids Taste for Adventure campaign, which includes an international kids’ meal promotion and a family adventure contest.

A variety of National Geographic Kids-branded toys will be available in Subway Fresh Fit for Kids meals, while supplies last. In addition to this point-of-purchase promotion, kids can enter to win a trip for four to Alaska, courtesy of National Geographic and Subway. The campaign is supported by an integrated advertising program, including a cover wrap on National Geographic Kids magazine, themed cards in the magazine, and a microsite on kids.nationalgeographic.com.

“We are thrilled to team up with Subway restaurants on this adventure campaign,” says Stephen Giannetti, senior vice president and group publisher of National Geographic magazines. “Daring kids to explore, National Geographic Kids makes learning about the world fun and engaging for the entire family, whether on the road or sitting around the kitchen table.”

“Subway is really excited about this promotion,” says Heather Pastir, Subway’s senior brand manager for Kids & Family. “This partnership exemplifies our goal in delivering something fun for kids, with a healthy active lifestyle message.”

In each Subway Fresh Fit for Kids meal, customers will receive a toy from National Geographic Kids, such as a compass, endangered species expedition map, adventure journal, adventure hat, step tracker, or adventure holder.

For a chance to win the National Geographic expedition, Subway restaurants and National Geographic Kids< /em> are asking kids to share their greatest adventure in an original personal essay of 100 words or less. One winner will receive a trip for four to Alaska.