Industry News | March 24, 2008
Subway Offers $5 Footlongs
“There’s no debating this promotion will help give busy Americans some pocketbook breathing room and provide an easy grab-and-go meal solution,” says Jeff Moody, CEO of the Subway Franchisee Advertising Fund Trust. “We’re committed to offering great-tasting meals using the freshest ingredients at a superior value.”
The offer gives customers up to a 25 percent discount off the famous footlong subs. According to Moody, the special offer is the chain’s way of thanking consumers for making Subway footlong sandwiches number one globally. In the past 12 months Subway restaurants have sold enough footlong sandwiches to wrap around the globe almost 6 times.
With a wide array of great-tasting fresh ingredients to choose from and popular offerings like sweet onion chicken teriyaki, savory turkey breast and classic roast beef, one footlong Subway sandwich could be considered dinner for a single guy, a shared lunch for a mom and her kids, a before-the-game snack for teenagers, or lunch and dinner for a woman traveling on business. The offer on any regular $5 footlong sub is available at participating SUBWAY® restaurants nationwide, giving consumers a chance to visit often and get to know the full menu of everyday value at Subway restaurants. Menu and nutrition details are available at SubwayFreshBuzz.com.
The Subway chain is known throughout the world for offering a healthier alternative to traditionally fatty fast food and as consumers begin looking to cut back their spending on luxuries, such as dining out, it is nice to know that the Subway chain’s philosophy has always included a commitment to customer satisfaction through offering high quality food with exceptional service and good value.
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