Industry News | September 16, 2004

Subway Opens in Iraq

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The Army & Air Force Exchange Service’s (AAFES) expansion of name-brand fast food for deployed troops continued with the grand opening of Iraq’s first Subway restaurant at Camp Speicher on Monday, September 13.

At 5:45pm Iraq time, AAFES’ Commander Maj. Gen. Kathryn Frost, Camp Speicher’s Commanding General Brig. Gen. Stephen Mundt and AAFES’ COO Marilyn Iverson cut the ribbon for the Subway located in Tikrit, Iraq. Troops flocked to the new restaurant.

“Name-brand fast food is a huge morale booster,” says AAFES’ Vice President of Food and Theater Richard Sheff. “AAFES is very excited about the opportunity to deliver a taste of home to troops deployed throughout Operation Iraqi Freedom.”

“In addition to being the most popular sandwich chain in the U.S., Subway provides a nutritional branded alternative," says Phyllis McQueen AAFES’ Senior Restaurant Program Planner.

AAFES currently operates 46 Subway restaurants including 37 overseas. In Iraq, AAFES currently operates three Burger King and two Pizza Hut restaurants. Over the next 12 months, AAFES plans to open more than 50 name brand fast food facilities during the course of Operation Iraqi Freedom.