Industry News | April 30, 2007

Subway Partners with Push.tv

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Subway today announced the launch of the SUBWAY FRESH FIT™ Sweepstakes with exclusive fitness partner PUSH.tv, a customized full body training system. The sweepstakes, which went live today on www.subwayfreshbuzz.com/freshfit, is the fitness component to the SUBWAY FRESH FIT™ initiative providing the next step in living a healthy and active lifestyle. The SUBWAY FRESH FIT™ menu, the nutritional component of the initiative, rolled out nationwide in March presenting Americans with wholesome on-the-go meals that compliment living a busy and active lifestyle.

PUSH.tv offers personalized and affordable in-home workouts featuring some of the most accomplished and sought-after personal trainers in the world. As part of their partnership with SUBWAY® Restaurants, when consumers visit www.subwayfreshbuzz.com/freshfit, PUSH.tv will provide them with the opportunity to view 2-minute exercise videos that focus on trimming, toning, and tightening different “trouble area” body parts. Every week, new exercises, nutrition, and fitness tips will be added to help users learn more about maintaining a lifestyle focused on activity and better nutrition.

By entering the sweepstakes, participants are automatically eligible to win one of two GRAND PRIZES that include a trip to Los Angeles for two people to train with PUSH.tv celebrity personal trainers, Bob Harper, from NBC’s “The Biggest Loser” or with Jessica Smith, nationally known and certified personal trainer. Other prizes will also be awarded.

For more information on the sweepstakes can be found at www.subwayfreshbuzz.com/freshfit.