Industry News | April 11, 2008
SUBWAY® Restaurants Becomes NASCAR Sponsor
AVONDALE, Ariz. – Furthering its relationship with Tony Stewart and Joe Gibbs Racing, SUBWAY® Restaurants will serve as primary sponsor of the No. 20 Toyota Camry in the NASCAR Sprint Cup Series for three races in 2008. Longtime sponsor The Home Depot® will adorn the quarterpanels of the No. 20 Toyota, while SUBWAY will have signage on the rest of the car.
The No. 20 SUBWAY/Home Depot Toyota will make its debut April 10-12 during the SUBWAY Fresh Fit 500k at Phoenix International Raceway, and will return to the track Aug. 29-31 at Auto Club Speedway in Fontana, Calif., and again Oct. 3-5 at Talladega (Ala.) Superspeedway.
With those races, SUBWAY will promote its SUBWAY FRESH FIT™ Menus. Designed for adults and children, the menus offer better-for-you, on-the-go meal options that complement active lifestyles. The smarter-for-you dining options consist of low-fat sandwiches and “fit” sides and beverages, such as apples, raisins and yogurt.
“We are glad to extend our relationship with Tony Stewart and Joe Gibbs Racing to include our primary paint scheme on the No. 20 car. We appreciate that Home Depot is making it available to us for these races,” said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust (SFAFT). “Tony is a SUBWAY customer, and he embodies the true spirit of our brand – Drive Hard, Eat Fresh.”
“We’re proud to have SUBWAY Restaurants as a partner with Joe Gibbs Racing, and it’s great to see them become even more involved with racing and our team,” said J.D. Gibbs, president of Joe Gibbs Racing. “Just as Home Depot has done a really good job of activating its sponsorship over the years, SUBWAY is doing an equally good job of using racing to market its line of fresh fit or better-for-you meals. We take a lot of pride in being their representatives in NASCAR.”
“Tony Stewart and SUBWAY already had a successful partnership,” said John Ross, vice president of advertising for The Home Depot. “So when Joe Gibbs Racing presented us with this opportunity, we thought it was a natural fit and a great way for SUBWAY to increase its presence in the racing community by building on this existing relationship.”
SUBWAY Restaurants has a yearlong associate sponsorship of the No. 20 Home Depot Toyota in the Sprint Cup Series and a personal services agreement with Stewart.
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