Industry News | December 1, 2011

Subway Unveils New LTO Price Point: $2

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As a sign of appreciation to its fans and customers, the Subway restaurant chain is offering the ultimate “thank you” with Customer Appreciation Month. At participating restaurants, customers can get a regular 6-inch Meatball Marinara or stacked Cold Cut Combo for a wallet-friendly $2 each.

“This is the time of year that people say thanks to folks who have meant the most to them throughout the year,” says Tony Pace, Subway Franchisee Advertising Fund Global chief marketing officer. “For us, that’s our customers so we are showing them a little love.”

In addition to this offer, Subway has partnered with Coca-Cola to provide customers with the opportunity to receive, until December 31, an exclusive, free holiday song download from recording artist Austin Adams entitled “The Holidays are Here” at Subway.com. Adams, who landed his first job as a Sandwich Artist at a Subway restaurant in Cumming, Georgia, will be releasing his first album in the coming year.

During the busy holiday season, Customer Appreciation Month gives back to customers by offering a chance to treat themselves with flavorful and affordable subs. This limited time offer will be available now through December 31. Additionally, through December 29, customers will instantly receive a free regular 6-inch sub with a $25 Subway Card purchase or reload in participating store locations. The appreciation continues with the Western Egg & Cheese as the Featured $5 Footlong of the Month available all day long during December.

The month long promotions in December demonstrate the Subway brand’s commitment to its fans across the U.S. The Featured $5 Footlong of the Month, special promotions, and now Customer Appreciation Month, continue to make the Subway restaurants chain a fan favorite for flavor, customization, and affordability.