Industry News | October 10, 2012

Subway Works with Disney to Promote Frankenweenie

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Subway restaurant, the world’s largest restaurant chain, is bringing fans a little closer to the Disney magic this fall by collaborating with Disney on a promotion for the release of the highly anticipated, stop-motion animated feature, Frankenweenie, directed by Tim Burton and set to release on October 5. Every Subway Fresh Fit for Kids Meal will come with a Frankenweenie-inspired reusable bag and glow stick, the perfect Halloween accessory. This collaboration further amplifies the message of empowering fans of all ages to make their own unique "creation" every time they walk in the chain’s doors.

Jared “the Subway guy”  Fogle will take on the role of official correspondent for Subway's social media channels, giving fans a fresh take on exclusive content around the movie, including Tim Burton’s insight on the making of the movie and one-on-one interviews with the movie’s stars such as Winona Ryder and Martin Short. 
 
"Working with Disney is a perfect fit for Subway, because we both have something we can offer everyone in the family,” says Jeff Larson, vice president of global marketing, Marketing Development and Activation at Subway restaurants. “Subway’s Fresh Fit for Kids Meal is an easy choice for families looking to eat healthier on-the-go. Working with Disney just helps us remind fans of all ages about our customization offering in creating your own sandwich just the way you want it.”
 
Subway restaurants' line of Fresh Fit for Kids meals include a low-fat sandwich paired with "better for you" sides and drinks, such as apple slices, low-fat milk, and bottled water. Recently, Subway restaurants furthered its commitment to health, becoming the first and only quick service restaurant to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria. The Fresh Fit for Kids meals meet the program’s criteria for levels of sodium, calories, cholesterol, saturated fat, and trans-fats.
 
Following Frankenweenie, Subway restaurants will bring legions of video game fans closer to Wreck-It-Ralph, opening on November 2.
 
Earlier this summer, Subway restaurants helped kick off Disney and Pixar’s box office hit, Brave, the 3D animated film about an empowered young woman defying age-old customs who unleashes chaos in her kingdom forcing her to discover the true meaning of bravery. The Subway Fresh Fit For Kids meals also offered a Brave-inspired reusable bag, offering a one-in-five chance to win a free ticket to the movie, and a code providing inside access to bonus features from the film atSubwayKids.com.