Industry News | April 5, 2010
Subway's Breakfast is Fully Customizable
Breakfast will now be available in more than 25,000 Subway locations throughout the U.S. and Canada.
"Breakfast is an important meal because it provides the fuel your body needs to start your day," says Subway dietitian Lanette Kovachi. "But some people often skip breakfast or make less than optimal choices while on the run. By offering an item such as an Egg White Omelet, which can be complimented by adding any of our fresh vegetables, on a light wheat English muffin or 9-Grain bread, customers can now enjoy a great, as well as a smart and nutritious, way to start their day."
To make building a breakfast sandwich even better, Subway will offer four Fresh Fit Egg White Muffin Melts that are each under 180 calories, contain less than 4.5 grams of fat, and have 5 grams fiber. In addition to the Western Egg & Cheese omelet sandwich, which is made with Black Forest Ham, Red Onions, and Green Peppers, other omelet sandwich choices include Egg & Cheese, Black Forest Ham & Cheese, and Steak, Egg & Cheese.
The breakfast menu also features healthier sides, such as yogurt and apple slices, as well as freshly brewed Seattle's Best coffee.
"With all of our sandwich offerings, we are careful to make sure we meet the high standard we set for ourselves by providing a satisfying meal with a varied range of flavor profiles," says Subway executive chef Chris Martone. "In the end, though, it is the customers that create the best sandwiches with the choices they make with toppings, sauces, cheeses, breads, and condiments. Our breakfast will be no different.
“Customers can have a little fun with this meal by adding anything from sliced tomatoes to spicy jalapenos to our signature Sweet Onion Sauce on a regular or egg white omelet sandwich."
Like all sandwiches and salads offered at the Subway chain, the breakfast sandwiches will be made right in front of customers to their specifications with all the choices available at a Subway restaurant. No other quick serve offers personalized breakfast sandwiches. Customers can choose to have their breakfast sandwiches made on any seasoned 6-inch or footlong breads, flatbread, or light wheat English muffin.
The breakfast launch will be supported by a national advertising campaign. National broadcast will feature 15 and 30 second spots across all time slots including primetime. Additionally, the launch will be supported with social media, radio, PR, and digital executions.
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