Industry News | June 1, 2010

Summer Calls for a Road Trip, Schlotzsky’s Style

Pack your bags and hit the road this summer with Schlotzsky’s Route 66 promotion through August 29. For the first time, the company is putting together a two-part promotion centered on famous stops along the historic Route 66 highway.

Part one of the promo features three sandwiches that will take customers through the first leg of the tour, making their way from Chicago, through Tulsa, and on to Albuquerque. Part two will start in the fall and finish out the trip down Route 66, heading through New Mexico and California. But first Schlotzsky’s has a summer adventure planned with three Route 66 sandwiches, which feature large portions of premium meats.

The first stop along this American highway is the Windy City Pastrami & Swiss, with slices of top-quality pastrami and Swiss cheese with Dijon mustard, served on dark rye bread.

Next up is the Tulsa Two-Step Angus Beef & Cheddar, featuring Angus roast beef, crispy bacon strips, cheddar cheese, and red onions topped with hickory BBQ sauce and served on Schlotzsky’s signature Fresh-from-Scratch sourdough buns.

And rounding out this historic trip is the Albuquerque Turkey, with smoked turkey breast and crispy bacon strips, cheddar, mozzarella and parmesan cheeses layered with fire-roasted vegetables, shredded lettuce, and chipotle mayonnaise and served on jalapeño cheese buns.

“This is a very unique promotion for us in that we’re serving three sandwiches, each with various meats and cheeses, which gives us a real variety for the flavor profile,” says president Kelly Roddy. “With generous portions of high-quality cuts of pastrami, Angus beef, and smoked turkey, everyone is sure to find a sandwich they love with the Route 66 promotion.”