Industry News | July 12, 2000

Super Seniors Sought for KFC's Colonel's Way Award

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Doris Roberts, who plays TV's most meddlesome mom Marie Barone on the hit sitcom "Everybody Loves Raymond," is proud to admit she wasn't born yesterday. The Emmy award-winning actress, who has made a career out of playing sassy, post-middle age characters, has taken on an old issue—old age, that is. Roberts has teamed up with KFC® for its fifth annual Colonel's Way™ Award competition—a nationwide search for America's most spirited seniors.

NOMINATE A SENIOR

To nominate an active senior, write a 250-word essay highlighting the vitality of an individual age 62 or older whose passion for life helps redefine the golden years. Essays can be submitted online at www.kfc.com or mailed to Colonel's Way Award, 200 East Randolph, 63rd Floor, Chicago, IL 60601. Entries must be submitted online or postmarked by August 20, 2000.

Contest rules are posted online at www.kfc.com or can be requested by mail by sending a self-addressed, stamped envelope to the Colonel's Way Award at the above address. Seniors may not nominate themselves. Winners will be notified in September 2000.


To celebrate the influential growing segment of the population, KFC proudly continues its annual nationwide search for seniors whose zest for life keeps them ahead of their time.

The Colonel's Way Award

The Colonel's Way Award pays tribute to Colonel Harland Sanders, who founded KFC at the age of 62 with little more than his $105 Social Security check and an incredible recipe for fried chicken. Continuing the Colonel's legacy, the Colonel's Way Award recognizes the remarkable accomplishments of individuals who, like Colonel Sanders, made pioneering achievements in their golden years.

The national winner will receive $10,000 in cash and a trip for two to the World Chicken Festival for the official Colonel's Way Award presentation. More than 250,000 people are expected to attend the 11th annual World Chicken Festival held in London, Ky. The nominator of the national winner will receive $1,000 in cash and prizes. In addition, state winners will receive $100 in cash, $50 in KFC gift certificates and a Colonel's Way Award certificate.

1999 Winners

Stuart Jardine, 83, a 1999 Colonel's Way Award recipient, is still breaking the unwritten rules. Jardine completed the New York and Boston marathons, carried the Olympic torch and created the "24 Hour Relay for Life" to raise money for cancer-all within what are conventionally considered one's "golden years."

For Bob Dorough, success likewise looks better with age. The 76-year-old producer, musical director, and creator of ABC's "Schoolhouse Rock" recently signed his first recording contract with a major record label.

Howard Burling earned the 1999 Colonel's Way Award by proving age is no barrier to high adventure. The 66-year-old Burling hikes, kayaks and bungee jumps, and on January 1, 2000, took to the skies for his 2,000th skydive.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.