Industry News | January 6, 2009

SuperFood Continues Fast Food Inroads

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Available now, Jack's new Pomegranate Berry Smoothie is made from a blend of pomegranate, blueberry, red raspberry and cranberry Minute Maid® fruit juices and purees blended with nonfat frozen yogurt.

"The trio of Real Fruit Smoothies we rolled out last year has been a big hit with our guests," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc.

"We're excited to expand our smoothie line with the new, innovative and refreshing Pomegranate Berry.”

Jack's new Pomegranate Berry Smoothie is available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.99 and $3.99, respectively, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,100 restaurants in 18 states.

Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 450 restaurants in 41 states and the District of Columbia. For more information, visit www.jackinthebox.com.