Industry News | May 23, 2013

Superman Gets a Super Burger at Carl's Jr., Hardee's

Boasting six slices of bacon, the new Super Bacon Cheeseburger is available now at all Hardee’s and Carl’s Jr. locations. The newest premium burger offering from Carl’s Jr. and Hardee’s is part of the restaurants’ promotional tie-in with Warner Bros. Pictures’ release of “Man of Steel,” in theaters June 14.

The Super Bacon Cheeseburger features a charbroiled beef patty, American cheese, mayonnaise, tomato, onion, lettuce, and six full bacon strips. Prices start at $3.99 and may vary by location.

“We knew ‘Man of Steel’ was going to be the must-see film this summer, so it was the perfect partnership for our must-eat burger this summer, the Super Bacon Cheeseburger,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s.

“With melting American cheese and six interlocking strips of bacon—three times the amount found on other bacon burgers—it truly earned the name ‘Super,’” he adds. “And we were excited to be able to have the Man of Steel himself, Henry Cavill, featured in our ad and to have it directed by the talented Zack Snyder, who directed the film. It will be an epic movie and an epic ad for an epic burger.”

The Super Bacon Cheeseburger will be promoted through a “Man of Steel”–themed commercial created by Los Angeles– and Amsterdam-based creative agency 72andSunny.

The TV commercial highlights the unsung, everyday heroes in Superman’s world and the fact that these “supermen” deserve a super-satisfying burger. The spot can be viewed on the Carl’s Jr. and Hardee’s YouTube channels, and will begin airing on television on May 27.

Carl’s Jr. and Hardee’s will be offering guests a series of four 40-ounce collectors’ cups for purchase featuring the Superman emblem and characters from the film, including the Man of Steel, Jor-El, and General Zod.

“Man of Steel”–themed premiums will also be offered as part of any Cool Kids Combo at Carl’s Jr. and participating Hardee’s.