Industry News | June 13, 2007

Surf's Up for Baskin-Robbins

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Baskin-Robbins, the world’s largest chain of ice cream specialty stores, is blasting into summer with a selection of new and refreshing frozen treats. In celebration of SONY Pictures’ animated movie Surf’s Up, a behind-the-scenes look at the world of penguin surfing, Baskin-Robbins is introducing seven surfing-themed frozen treats to get ice cream lovers geared up for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tour and the Big Wave Instant Win Game.

Baskin-Robbins is creating a frenzy of excitement this summer with its new tubular Surf’s Up inspired flavors, Penguin Swirl and Splish Splash. Ice cream lovers will go wild for the flavors’ unique colors, as the black ice cream and blue sherbet turns tongues penguin black and ocean blue within the first lick. In addition, consumers can cool-off with one of Baskin-Robbins refreshing new Fruit Blast Smoothies, a combination of real fruit and non-fat frozen yogurt, available in a variety of new and exotic fruit flavors like Berry Pomegranate Banana.

“Baskin-Robbins is going back to its California roots to bring summer fun to its customers,” says Scott Colwell, Baskin-Robbins’ vice president of marketing. “We are excited to kick-off our mobile tour and help ice cream enthusiasts sweeten their day with our refreshing new treats.”

Baskin-Robbins Surf’s Up ice cream and frozen treats are available at participating stores nationwide now through August 19, 2007, while supplies last. They are: Penguin Swirl, Splish Splash, Fruit Blast Smoothie, Fruit Blast, Penguin Cone, Surf’s Up Sundae, and Surf’s Up Ice Cream Cake.